![]() ![]() They include country singer Kane Brown, who notched a No. Altogether, her story exemplifies the idea that with diligence and calculation, anything is possible.At tonight’s Billboard Music Awards, which recognizes artists who’ve made the biggest impact on the charts, as tabulated by Nielsen Music, several newcomers find themselves in major categories. Lastly, though it would be a stretch to say that an entrepreneur can come back from any bad PR, Bhad Bhabie demonstrates that there is a right way to handle it. Moreover, the way she grew and monetized her following is similar to growing a user-base and monetizing it. ![]() From a branding perspective, being consistent and intentional are essential to sustainable growth. And as she continued to grow her following, being able to monetize has made all the difference.Įntrepreneurs can take a page out of Bhad Bhabie's playbook too. For Bhad Bhabie, improving as an artist has come first. Combined with several brand deals, they have been her leading revenue stream, ahead of both YouTube revenue and touring, Kluger tells me. On a smaller scale, she can make, on average, $40,000 per post. Just less than two months ago, Bhad Bhabie secured a whopping $900,000 endorsement deal with Cop圜at Makeup. "For an edgy brand, she's the golden goose." More importantly, people are generally interested in everything she does, whether they like her or not," Kluger told me. "She's probably the most famous 16 year old in the world and does massive numbers on socials. Positioning herself as a young and growing artist, she has been the ideal endorsement target for several large brands. But for Bhad Bhabie, her young audience is in high demand for brands. What the influencer age has shown is that a huge following doesn't always yield the ability to monetize. Instagram? Well, it allowed her to connect with her fans on a more personal level. Music videos helped promote her music on YouTube, while Twitter hyped up her music prior to releases. With millions of followers across a variety of social channels, Bhad Bhabie had flexibility. Related: How 'Bachelorette' Star Kaitlyn Bristowe Leveraged Reality TV Fame Into Multiple Successful Businesses Roof adds, "Gatekeepers can keep you out of certain things but having millions in your own audience makes a lot of that less impactful." And so, being able to engage frequently with large numbers of fans at a time over social media helps build traction in-between music drops and shows. When I asked Roof about Bhad Bhabie's incredible social media growth, he told me: "being so young and so unfiltered and so brash made her an excellent fit for social media."įor artists, their fans define their careers. To date, she has amassed nearly 17 million followers on Instagram and over 500,000 followers on Twitter. Build a robust audience on social mediaĪnd it wasn't she hit the nail on the head when it came to Instagram and Twitter too. ![]() But YouTube couldn't be Bhad Bhabie's only content distribution channel. They showed that she had grown since she was on Dr. Although reaction videos and "Musical.ly Roasts" didn't directly impact Bhad Bhabie's music career, they "showed her personality and sense of humor," Roof told me. Through her YouTube channel, Bhad Bhabie gave her audience an insight into who she was outside of being a rapper. Related: How Micro Influencers Will Fuel Monetization in the Future Anyone that has lived through those years knows a lot of maturing occurs, and a lot of mistakes take place during these ages." He told me: "What you've seen is just her own personal growth. Fortunately, her authenticity, a quality Kluger said stood out to him when he signed her, paid huge dividends here. Take an authentic approach to rebrandingīhad Bhabie had a lot of work to do when it came to rebranding. She needed to rebrand to get where she wanted to be. And she stayed relevant.Īt this point, her career started to take shape, but I'd wager to say most people still saw her as the "Cash Me Outside" girl, not a serious artist. As Bhad Bhabie continued to make rounds in the media and put out popular music, she slowly but surely began to solidify her reputation as an artist. But even bigger picture, she "didn't have any major gaps where something significant hasn't been going on," Kluger said. After success with "These Heaux," Bhad Bhabie released two remixes and two hit singles within a month. ![]()
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